Platt Perspective on Business and Technology

Platt Perspective at 300 postings – a window into your expressed needs and priorities

Posted in blogs and marketing by Timothy Platt on June 13, 2010

I have been offering periodic updates on this blog and how it is going for issues such as readership size since I first started actively posting to it. I have also seen some apparent trends emerging from my web analytics data as to what people who find this blog find in it of interest, and of enough interest to come back for more.

I have, to follow up on my earlier updates, seen my daily and weekly site visit numbers go up and down and back up again in the matter of ocean swells, and that has not changed. And the basic trend has been to increasing readership and certainly when monthly totals are considered. The numbers for subscriptions to the blog have trended up too, but that type of detail is not what I want to focus on here, as gratifying as I find this interest in what I write. I want to take a look at those trends in what people show interest in here, and relate it to some data from outside of the blog and its readership per se.

The most popular general area I have been running is my Guide to Effective Job Search and Career Development, now running 84 short essay postings and growing. I am rapidly approaching 2000 visits to this directory page alone in the most recent couple of months and with more added daily. I have been running several series within this Guide and my job search oriented series within this have garnered significant levels of interest, and certainly for my 17 part Plan B job search series. This would at best qualify as anecdotal evidence if used as a window into the larger world of business and career, but this pinhole view of that larger world would suggest that people who come to Platt Perspective, at least, are still very concerned about jobs and employment issues.

I have seen the visitor rate to this directory page drop a bit on a per day average since I have moved on (for now) to look at best practices for those who have already found and started a new job with its probationary period. Admittedly over-interpreting the data, this suggests to me that people seem to still be more focused on finding that next job than on what to do when they have landed it. Interestingly enough, my switch to that series coincided with a jump in my active subscriber count. Do I have fewer readers of this Guide but more consistent ones? I am not sure as I do not have the data to answer that, but it is an interesting question. Web analytics often offers data that can help answer questions and even definitively answer them, but it also tends to raise questions for which the evidence can only offer tantalizing suggestions. As a real content point here, I advise that it is really important to understand the limits of these tools, as over-interpretation of web analytical and other business-information statistical data can turn them into numerical equivalents of Rorschach tests.

Still, our current job market persists in the United States and in a lot of other places and with unacceptable levels of people out of work or under-employed and looking. It is not necessarily that much of a leap to see some meaning in data that would suggest this may be a preoccupation for this large segment of what should be our actively employed overall workforce.

As an aside, I strongly recommend that anyone who is still looking also look into developing best practices for that next step too, whether from my new job series in the Guide (see postings 73 and following) or elsewhere. This is definitely important for anyone in need of a Plan B job search as that means your skills in working in a team and on the job may be a bit rusty and this series is designed to offer tools to help you get off to a smooth start.

On a different note, my blog, or at least several specific series I am running in it, is now being translated into multiple languages with Korean the most recent one I have been explicitly told of. Russian was one of the first and others have also been added.

Looking forward, I currently have two new posting series planned and one of them is going to be directed towards people still looking for that next job – and also to people in business who are at least considering hiring. This one is going to look into the combination of issues in our economy and our business environment that are coming together to shape our current employment situation – and with an approach for dealing effectively with this context in looking for work, and in looking for job candidates.

I will also continue posting on a wide range of topics and issues related to business and social networking. In that regard, some of my postings (e.g. Robin Dunbar and the limits to social networking – a fundamental question of purpose and definition as a recent example) seem to have caught above average levels of interest. Thank you.

I will probably hold off until my one year anniversary mark for my next blog status update posting.

Thank you for your interest and for your comments and feedback,

Tim Platt

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