Platt Perspective on Business and Technology

Web 2.0 marketing

Web 2.0 and online interactive marketing enter into much if not most of what I write about in this blog, and certainly in series like Blogs and Marketing.

This series explores topics from the general field of interactive online marketing and the use of specific tools and online channels in building an effective cross-channel, online presence.

1. Web 2.0 marketing – managing your brand and content while giving site visitors their genuine voice.
2. Problems and opportunities in up to 140 characters – Twitter and business networking (written long) .
3. Haiku marketing – tweeting and re-tweeting for viral marketing reach and impact.
4. Social networking in multiple messages to multiple audiences.
5. Social networking, the interactive web and challenges to widening inclusion.
6. Social networking and community, and the emergence of fads.
7. Social networking bridges and enablers.
8. Assumption 10 – Web 2.0 and message in an increasingly fine grained demographics context.
9. Assumption 11 – When does change in front-end design and usability become self defeating and when does it improve?.
10. Crowd sourcing, open innovation and open organization – 2: how it helps you to connect to the marketplace.
11. Crowd sourcing, open innovation and open organization – 3: and viral marketing.
12. Scalability and usability in the online experience – information flow and the Red Queen’s challenge.
13. Online store, online market space – part 6 and marketing your new online store. This is an installment to a series that can be found in its entirety at Startups and Early Stage Businesses starting with posting 20.
14. Social media and finding a balance in the face of conflict.
15. Social media and the boundaries of propriety.
16. Businesses and social media – where everyone publically reviews you.
17. Marketing from a Web 2.0 core – part 1: social media, marketing and social networks.
18. Leveraging Startups with social media -1: building from a sound foundation.
19. Marketing from a Web 2.0 core – part 2: social media as a proactive marketing resource.
20. Leveraging Startups with social media -2: building from a startup marketing campaign.
21. Leveraging Startups with social media -3: building social media marketing into core business infrastructure.
22. Marketing from a Web 2.0 core – part 3: a satisfied customer is your most important product.
23. Social media and differentiating the interactive online experience through apps.
24. Marketing from a Web 2.0 core – part 4: the challenge of cost-effectiveness.
25. Marketing from a Web 2.0 core – part 5: the challenge of cost-effectiveness, continued.
26. Creating value for a business through Facebook friending and social media participation.
27. Developing a policy for managing and responding to online social media.
28. Friends, friendship and Facebook friends – navigating the maze of relationships.
29. Custom apps, online marketing and the unique customer experience.
30. Custom apps, online marketing and the unique customer experience – 2: empowerment from the crowd.
31. Crowd sourcing, collaborative filtering and the stereotyping of diversity – a cautionary note.
32. Custom apps, online marketing and the unique customer experience – 3: making crowd sourced development work.
33. Notes from a recent Social Media Lunch and Learn presentation.
34. Making business social networking work in both directions.
35. An open letter to President Obama on bridging communications gaps.
36. Looking at your web site and online presence through fresh eyes – 1.
37. Social media marketing and online review sites – connecting the dots.
38. Looking at your web site and online presence through fresh eyes – 2.
39. Posting and presenting yourself online as a professional.
40. Wikipedia, wikis and social media marketing – 1.
41. Looking at your web site and online presence through fresh eyes – 3.
42. Wikipedia, wikis and social media marketing – 2.
43. Wikipedia, wikis and social media marketing – 3.
44. Wikipedia, wikis and social media marketing – 4.
45. Wikipedia, wikis and social media marketing – 5.
46. Wikipedia, wikis and social media marketing – 6.
47. Wikipedia, wikis and social media marketing – 7.
48. Enabling your customers, enabling your business – building interactive, participatory value.
49. Web scraping, mash-ups and the evolution of brand management – 1.
50. Turning business communications inside-out, outside-in to create sustaining value – 1.
51. Web scraping, mash-ups and the evolution of brand management – 2.
52. Turning business communications inside-out, outside-in to create sustaining value – 2.
53. Web scraping, mash-ups and the evolution of brand management – 3.
54. Turning business communications inside-out, outside-in to create sustaining value – 3.
55. Expanding the conversation – giving everyone in your business a voice – 1.
56. Expanding the conversation – giving everyone in your business a voice – 2.
57. Developing a social media business strategy – 1.
58. Expanding the conversation – giving everyone in your business a voice – 3.
59. Expanding the conversation – giving everyone in your business a voice – 4.
60. Expanding the conversation – giving everyone in your business a voice – 5.
61. Expanding the conversation – giving everyone in your business a voice – 6.
62. Developing a social media business strategy – 2.
63. Developing a social media business strategy – 3.
64. YouTube marketing 1 – show me, tell me, but what?
65. YouTube marketing 2 – starting with the right basic working parameters.
66. YouTube marketing 3 – cultural differences and cross-cultural video marketing.
67. YouTube marketing 4 – placement.
68. YouTube marketing 5 – sharing and going viral 1.
69. YouTube marketing 6 – sharing and going viral 2.
70. YouTube marketing 7 – you’ve gone viral; now what?
71. YouTube marketing 8 – operationalizing the viral marketing follow-through.
72. YouTube marketing 9 – developing viral marketing reach from a business model and strategic planning foundation.
73. Social media demographics as a possible challenge to the Pareto principle, in online market dynamics 1.
74. Social media demographics as a possible challenge to the Pareto principle, in online market dynamics 2.
75. The power of groceries in projecting national strength 1 – setting the stage for this discussion.
76. The power of groceries in projecting national strength 2 – thinking through media and messages 1.
77. The power of groceries in projecting national strength 3 – thinking through media and messages 2.
78. The power of groceries in projecting national strength 4 – adding in from anywhere to anywhere communications and interactive online access 1.
79. Ubiquitous virtual reality and embracing the real-time online catalog: a case study in cross-channel sales coordination 1.
80. The power of groceries in projecting national strength 5 – adding in from anywhere to anywhere communications and interactive online access 2.
81. Ubiquitous virtual reality and embracing the real-time online catalog: a case study in cross-channel sales coordination 2.
82. Ubiquitous virtual reality and embracing the real-time online catalog: a case study in cross-channel sales coordination 3.

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