Platt Perspective on Business and Technology

Blogs and marketing

This series specifically explores marketing using blogs and marketing your blog itself to increase its visibility.

Several of the postings listed on my About this Blog page also address blog marketing issues, but there, primarily in terms of how this specific blog is developing as a working example and as an ongoing experiment.

1. Marketing and blogs – this blog at 9 days active as a test case.
2. This blog and how it is going at three weeks active.
3. Blogs and information architecture.
4. Blogging and search engine optimization and marketing in twenty one best practices.
5. Blogging as more than just a format – making blogging work for you and at whatever scale your blog grows to.
6. Platt Perspective at one year and 395 postings.
7. Platt Perspective at 500 postings.
8. Bringing Platt Perspective into focus and admitting my ambition for it – some thoughts at 700 postings.
9. Platt Perspective at 800 postings – complexity and scale, and the challenge of a long-term blog.
10. Platt Perspective at 1001 postings, and the Scheherazade number.
11. Platt Perspective at three years.
12. Platt Perspective at 4 years.
13. Rethinking Platt Perspective at 1650 postings – an update on how this enterprise is to continue.
14. Platt Perspective at 5 years.
15. Using social media as job search and career development business analysis resources 12: thinking through your planned online professional image and message 2. (See Guide to Effective Job Search and Career Development – 3, postings 397 and following for other postings to this series.)
16. Platt Perspective at six years.
17. Some thoughts concerning a general theory of business 1: a series offered to mark Platt Perspective reaching 2002 postings.
18. Some thoughts concerning a general theory of business 2: the two conceptual approaches 1.
19. Some thoughts concerning a general theory of business 3: the two conceptual approaches 2.
20. Some thoughts concerning a general theory of business 4: the two conceptual approaches 3.
21. Some thoughts concerning a general theory of business 5: the two conceptual approaches 4.
22. Some thoughts concerning a general theory of business 6: the two conceptual approaches 5.
23. Some thoughts concerning a general theory of business 7: completeness and consistency, and functional relevance and necessity.
24. Some thoughts concerning a general theory of business 8: interpretation and understandably meshing theory with the empirical reality that it seeks to predictably describe.
25. Some thoughts concerning a general theory of business 9: considering first steps toward developing a general theory of business 1.
26. Platt Perspective at seven years.
27. Some thoughts concerning a general theory of business 10: considering first steps toward developing a general theory of business 2.
28. Some thoughts concerning a general theory of business 11: considering first steps toward developing a general theory of business 3.
29. Some thoughts concerning a general theory of business 12: considering first steps toward developing a general theory of business 4.
30. Some thoughts concerning a general theory of business 13: considering first steps toward developing a general theory of business 5.
31. Some thoughts concerning a general theory of business 14: considering first steps toward developing a general theory of business 6.
32. Some thoughts concerning a general theory of business 15: considering first steps toward developing a general theory of business 7.
33. Some thoughts concerning a general theory of business 16: considering first steps toward developing a general theory of business 8.
34. Some thoughts concerning a general theory of business 17: considering first steps toward developing a general theory of business 9.
35. Platt Perspective at eight years.

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